Facebook is going to start paying you for all those videos you upload on Facebook soon but don’t get too excited as there’s a twist in this tale. A very painful and annoying one. If you’re willing to compromise or probably loose your fans for some extra cash then you shouldn’t have a problem.
Remember those pre-roll ads on YouTube that usually start before the video you want to view and can only be skipped after 5 seconds?
I’ve got good news for you then, Mark Zuckerberg also hates them.
The bad news? Well, Facebook is planning to introduce another type of advertising that might prove to be very annoying.
I’m talking about mid-roll ads. These ads are coming to Facebook videos, and they will interrupt what you’re watching to display an ad.
The mid-roll ads will be shown after you’ve watched a video for just 20 seconds. Thankfully it’ll be will only be available for videos that are at least up to 2 minutes long, but they still have the potential to make people stop watching Facebook videos after the initial 20 seconds.
Currently, Mid-roll ads have already been tested for live videos, but the new rollout will now include all videos on Facebook. Facebook will be sharing ad revenue with the content creators, keeping 45% of all sales for itself – just like YouTube does.
For now, this still in the testing phase, but if it proves successful then expect most videos you see on Facebook to become ad-infested pretty soon.
I think it should have an opt in option due to privacy issues on Facebook. Facebook would not want to infringe on user privacy by adding ads without permission from users.
This is the first chance many publishers will have at monetizing their Facebook videos. Facebook users are already watching 100 million hours of video per day, so this will also bag the social network some nice amounts of cash.